Council on Drugs and Alcohol Abuse

Secondary research was obtained through academic articles and public records. Primary research was accomplished through focus group and survey. The questions asked were approved by the National Institutes of Health (NIH). The whole team also took a NIH certification course that educated them on collecing data from humans.

Combined research for this project is available to be viewed in both Word and PDF file.

The ending result was a plans book with research, a campaign strategy and detailed instructions on how to execute the campaign. The campaign strategy included promotional handouts, a social media calendar, newspaper advertisements and a sponsorship program.

Taylor worked on a team of professionals to create a campaign strategy for the Council on Drugs and Alcohol Abuse of Greater New Orleans. The campaign focus was to raise public awareness of the organization's youth education programs that are implemeted in the local schools.